B2B software
Qualified demos and pipeline for business software.
SaaS traffic
Demand generation for B2B and B2C software.
We fill your pipeline with trials and demos that turn into paying accounts, tracked from the first click to closed revenue in your CRM.
- Optimised to
- Activated and paying accounts
- Tracking
- Connected to your CRM
- Markets
- Localised for each country
The funnel
Where we focus in the SaaS funnel.
We track every stage, so budget follows the traffic that reaches the end, not just the first click.
- VisitCost per engaged visit
- Trial or demoCost per trial or demo
- ActivatedActivation and qualification rate
- Paying customerCustomer acquisition cost
SaaS, up close
Trials and demos that become revenue.
Tracked from the first click to closed deals in your CRM.
Cloud products
Sign-ups for cloud tools, optimised to activation.
Consumer software
Trials that turn into paid plans, localised for each country.
Ad formats
Formats that work for SaaS offers.
Every test plan mixes the formats that suit your offer and countries, then moves budget to whichever converts at your target cost. Each one is shown with an example ad.
Native
Content that explains the product before the trial.
- Matches the look of the articles around it
- Placed in recommendation widgets on content sites
- Suits advertorials and pre-landers
Push
Reach for consumer and prosumer software.
- Reaches subscribers on the lock screen and the desktop
- A short message with an image and your call to action
- Works for first sign-ups and for bringing users back
Direct click
Visitors land on your trial page with clear intent.
- The visitor lands on your offer straight away
- No ad is shown first, so the intent is clear
- Fits pre-landers and short funnels
In-page push
Reminders that bring trial users back to activate.
- Shown inside the page, with no subscription needed
- Works on iPhone, Android and desktop alike
- Notification-style creative with an image
Pop
After a click, your offer opens in a new window in front of the page, for quick reach.
- Your offer opens in a new window over the page
- Seen straight away, right after the click
- Quick to launch, with placement-level data
Popunder
Your landing page opens behind the site, for volume at a low cost per visit.
- Your landing page opens behind the site
- Large volumes at a low cost per visit
- Placement-level data to build a whitelist early
Banner
Display banners in standard sizes on publisher sites, bought placement by placement.
- Standard banner sizes for desktop and mobile
- Image creative with your message and call to action
- Bought by placement, with lists you can keep or block
Domain parking
Type-in visitors from parked, expired and misspelled domains, matched to your offer.
- Type-in visitors from parked, expired and misspelled domains
- Keyword traffic matched to the topic
- No ad creative needed
Zero-click traffic
Redirect traffic that lands visitors on your offer without an ad click, bought by typo, keyword or domain topic.
- Misspelled domainsVisitors who mistype a website address, sent straight to your software offer. Generic typos only, never trademarked brand names.
- Keyword trafficVisits matched to the words people type, so the traffic fits the intent behind your software offer.
- Parked domainsVisitors to parked, unused domains, redirected to your software offer when the domain topic matches.
SaaS in numbers.
Why ProplexAds
Why SaaS advertisers work with us.
A media buying team that treats your budget as if it were its own.
Tracked to the result
Server-to-server postbacks match each conversion to the placement that sent it.
Compliance before launch
Creative, landing pages and targeting are checked against your vertical's rules before anything goes live.
Local-language creative
Every market gets creative written in its own language.
Every format in one plan
Push, in-page push, pop, popunder, banner, native, direct click and domain parking, tested side by side.
Test small, then scale
New formats and countries start with a test budget. Budget grows only where the numbers hold.
A report every week
Placement-level results, spend reconciliation and a call with your account manager.
SaaS case studies.
Campaigns from our case studies, with client names kept private.
Case studies for SaaS offers are on the way. Meanwhile, see the results from our other campaigns.
Built for SaaS tracking and privacy rules.
Compliance is planned before launch, not fixed after a rejection.
- CRM-connected tracking so we optimise to revenue, not form fills.
- GDPR-aware consent and data handling for EU visitors.
- Localised creative and landing pages for each market.
- Clear, accurate product claims.
For publishers
Have traffic? We buy it.
Websites, apps and domain portfolios can sell their traffic to us, and we match it to offers like these. Terms are agreed before a single visit is sent.
- Direct link
- Pop and popunder
- Push subscribers
- In-page push
- Banner zones
- Native widgets
- Domain and keyword traffic
- ApplySend your sites, apps or domains, countries and monthly visits.
- ReviewWe check the source and quality of your traffic and reply within 4 business hours.
- IntegrateYou get a redirect link or a tag, with instructions for your setup.
- Get paidYou're paid on the schedule and with the method in your terms.
How we work together.
A clear path from the first call to scale, with a written report every week.
Schedule an appointment
A 30-minute call about your offer, countries, payout and budget.
Plan and compliance check
Formats, budget, tracking and the rules for your vertical agreed before anything goes live.
Test launch
A controlled test to measure real cost and quality in your countries.
Scale what works
Budget moves to the best placements, weak ones are cut, and you get a written report every week.
Questions about SaaS campaigns.
Ask anything else in the chat, or schedule an appointment with our team.
Schedule an appointmentYes. B2B campaigns focus on qualified demos and pipeline; B2C campaigns focus on trial activation and paid conversion.
Yes, with country-specific buying and localised creative for each market.
We agree the setup during onboarding so trials, demos and deals flow back into reporting and optimisation.
Talk to our SaaS team.
Pick a time that suits you. We reply to every message within 4 business hours.
Have traffic to sell? Apply as a publisher.